About us

WHEN THERE’S NO WATER, THERE’S FRESH & CLEAN!

Fresh&Clean has been protecting the hygiene and cleanliness of the whole family for over thirty years.

We were the first to import wet wipes onto the Italian market in 1969, and today, as in the past, our expertise and attention to innovation on the market have made us a leader in hygiene and cleansing for the whole family.

2020

2020 Salviettine baby green

2020

2020 Sapone liquido Disinfettante

2019

Salviettine struccanti con acido ialuronico e acqua micellare

2018

Salviettine Sport & Outdoor

2017

Baby Comfort e Pediatric con pop up

2016

Milleusi ipoallergeniche

2015

Salviettine Personal Care

2014

Salviettine Disinfettanti

2003

Nasce la prima Milleusi Disinfettante

1992

Nascono le prime buste porta salviette

Anni 80

Enrico Beruschi comico di Drive In rende celebre le nostre salviettine

1983

La prima compatta Travel!

1981

Nasce la prima salviettina F&C

Sodalco, a company founded in Milan in 1969, launches the Fresh & Clean brand: the first wet wipes to appear on the Italian market.
In 1981, the first package of 100 Milleusi wipes was launched, for cleaning the hands and body when soap and water are not available. This was followed in 1983 by the first Milleusi compact travel pack, designed specifically for use outside the home, thanks to its compact size.


Fresh & Clean added liquid soaps to its product range in 1984. The 1980s also saw the first advertising campaigns for Fresh & Clean wipes starring Enrico Beruschi, a comedian known for his participation in the cult programme "Drive in" at the time. Beruschi was shown dealing with a number of "dirty" situations in everyday life, always brilliantly resolved with Fresh & Clean wipes, because, as the advertising slogan says, "When there's no water, there's Fresh & Clean".