We were the first to import wet wipes onto the Italian market in 1969, and today, as in the past, our expertise and attention to innovation on the market have made us a leader in hygiene and cleansing for the whole family.
Sapone Liquido Extra Puro Agrumi e Salvia
2022 Personal Care Igiene Intima
2020 Salviettine baby green
2020 Sapone liquido Disinfettante
Salviettine struccanti con acido ialuronico e acqua micellare
Salviettine Sport & Outdoor
Baby Comfort e Pediatric con pop up
Milleusi ipoallergeniche
Salviettine Personal Care
Nasce la prima Milleusi Disinfettante
Nascono le prime buste porta salviette
Enrico Beruschi comico di Drive In rende celebre le nostre salviettine
La prima compatta Travel!
Nasce la prima salviettina F&C
Sodalco, a company founded in Milan in 1969, launches the Fresh & Clean brand: the first wet wipes to appear on the Italian market.
In 1981, the first package of 100 Milleusi wipes was launched, for cleaning the hands and body when soap and water are not available. This was followed in 1983 by the first Milleusi compact travel pack, designed specifically for use outside the home, thanks to its compact size.
Fresh & Clean added liquid soaps to its product range in 1984. The 1980s also saw the first advertising campaigns for Fresh & Clean wipes starring Enrico Beruschi, a comedian known for his participation in the cult programme "Drive in" at the time. Beruschi was shown dealing with a number of "dirty" situations in everyday life, always brilliantly resolved with Fresh & Clean wipes, because, as the advertising slogan says, "When there's no water, there's Fresh & Clean".
